• Home Building

Home Building

New Construction Design and Decorating

Chameleon’s suite of technologies and services for homebuilders include lead generation visualizers, design center kiosks and online tools, dynamic virtual reality modules, and integrated options/upgrade management tools. Our visualizers are completely integrated to allow selections/decisions from pre-sales activity transfer to post-sales selections and design data. Our software tools are complimented by a host of services including 3D render preparation, room scene creation, product management, lead canvasing applications, and more. We have many examples below, or if you would prefer, we would be happy to schedule a presentation if you would like to learn more.


One of America's top five home builders, NVR continues to advance its home buying and designing solutions with digital tools and services. Under its NVR Homes and Ryan Homes brands, NVR uses Chameleon to help prospective homebuyers with home type and color choices, and helps design center users through the selection process by connecting the online tools to the in design center tools.

Richmond American Homes

Richmond American Homes has selected Chameleon to simplify materials selection for new home buyers. With the ability to complete decorate the kitchens and baths, the new visualization tools will accommodate the home buyer while expediting the design and selection process.

Color Savvy

Savvy Homes took their design and selections process online with the new digital Color Studio. Utilizing Chameleon visualization technology, Savvy home buyers and prospects can view the options on Savvy homes while at the website.

Kitchen Selections

Helping home buyers through the difficult process of kitchen design and materials selection was the goal of Eagle River in selecting Chameleon for its kitchen visualizer. Home buyers can make every kitchen surfacing decision required through one simple tool, and the Eagle River design team can expedite the build process with critical decisions complete before the design appointment.

From Floor Plan To Kitchen and Bath Design

America’s largest luxury homebuilder, Toll Brothers, recognized the need to drive design and innovation through technology. That is why they selected Chameleon as its website and design center technology partner.

Lead Generators that Sell Homes and Upgrades

JA Myers Homes knows it’s prospects start their home buying online…and they partnered with Chameleon to create an experience that ensures the browser becomes an engaged prospect and eventually a customer.

Modular Design Starts with the Interior

America’s oldest modular and manufactured home builder recognizes the importance of effective interior design, and Champion Homes utilizes Chameleon technology to ensure its customers can select options before production starts.

Online-to-Design Center Selections Tools

Forward thinking builders recognize the need to tie the online world to the design center; Irvine Company and Chameleon have partnered to create the ultimate experience for home buyers.

Lead Generation and Design for Custom Builders

Schumacher Homes became America’s largest custom homebuilder by design, and it uses Chameleon to help its prospects and home buyers design the ultimate outcome.

Virtual Remodeling Solutions

Major builders and remodelers, like Alure Home Improvements, use technology to aid homeowners with critical design decisions. See more by clicking the image.

Exterior & Interior Home Design

Essex Homes has enhanced the home design experience from both the exterior and interior viewpoint. See how progressive homebuilders use the best tools by clicking on the photo.

William Ryan perpetuates Virtual Home Design

A leading Midwestern homebuilder, William Ryan Homes has used Chameleon technology to help homeowners through the design process for more than ten years.

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